Liquid Willowcat was started in 2018 by Eric a commercial fisherman based out of Winona Minnesota. Eric started Liquid Willowcat in response to a local law that made a popular bait live willow cats hard to get for fishermen that fish on the Mississippi River in Minnesota and Wisconsin. Liquid Willowcat solved this issue with a scent made from legally caught live willow cats that fishermen could put on there own artificial baits and Eric also made an artificial willow cat soft plastic bait that comes pre scented with Liquid Willowcat. All Liquid Willowcat baits and scents are made in Minnesota by Eric himself.